Sign-In
Cart
'Ad'apting to Markets: Repackaging Commercials in Indian Languages
Hardcover
Currently unavailable to order
Please enter your email and a message will be sent to you when this product becomes available on our website.
ISBN13: 9789351502401
Publisher: Sage Pubn
Published: Jul 22 2015
Pages: 228
Weight: 0.80
Height: 0.60 Width: 5.60 Depth: 8.60
Language: English
This book looks at what goes into localization of advertisements in Indian languages.
'Ad'apting to Markets discusses the process of localization of advertisements (ads) in different Indian languages and its socio-cultural implications. While doing so, it provides insights into the ideologies and cultural values of contemporary societies as they have a powerful influence not only on consumers' product choices but also on their motivations and lifestyles. The book brings out the manner in which the local market is approached in regional languages to woo consumers and increase sales, the various ways in which localization is achieved, and the visual as well as linguistic 'translation' that 'localized' ads involve.
Also in
Accounting
The ZERO Percent: Secrets of the United States, the Power of Trust, Nationality, Banking and ZERO TAXES!
Dey, Du'vaul
Paperback
No New Things: A Radically Simple 30-Day Guide to Saving Money, the Planet, and Your Sanity
Piper, Ashlee
Hardcover
The Lords of Easy Money: How the Federal Reserve Broke the American Economy
Leonard, Christopher
Hardcover
Tax-Free Wealth: How to Build Massive Wealth by Permanently Lowering Your Taxes
Wheelwright, Tom
Paperback
The Lords of Easy Money: How the Federal Reserve Broke the American Economy
Leonard, Christopher
Paperback
Obvious Adams -- The Story of a Successful Businessman: New Business Edition
Updegraff, Robert R.
Paperback
Hide Your Assets and Disappear: A Step-By-Step Guide to Vanishing Without a Trace
Pankau, Edmund
Paperback
Bookkeeping - Accounting for Small Business: A Quickstudy Laminated Reference Guide
Epstein, Lita
Other
Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
Whitman, Drew Eric
Paperback
Financial Literacy for All: Disrupting Struggle, Advancing Financial Freedom, and Building a New American Middle Class
Bryant, John Hope
Hardcover
Billion Dollar Whale: The Man Who Fooled Wall Street, Hollywood, and the World
Hope, Bradley
Wright, Tom
Paperback
The Wealthy Barber, Updated 3rd Edition: Everyone's Commonsense Guide to Becoming Financially Independent
Chilton, David
Paperback
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Sutherland, Rory
Paperback
Fifteen Cents on the Dollar: How Americans Made the Black-White Wealth Gap
Story, Louise
Reed, Ebony
Hardcover
Financial Intelligence: A Manager's Guide to Knowing What the Numbers Really Mean
Berman, Karen
Knight, Joe
Hardcover
The Richest Man in Babylon - The Original 1926 Classic (Reader's Library Classics)
Clason, George S.
Paperback
Choose FI: Your Blueprint to Financial Independence
Mendonsa, Jonathan
Barrett, Brad
Mamula, Chris
Paperback
Collaboration Is the New Competition: Why the Future of Work Rewards a Cross-Pollinating Hive Mind & How Not to Get Left Behind
McKinney, Priscilla
Paperback
Payments Systems in the U.S.: A Guide for the Payments Professional
Jones, Russ
Loftesness, Scott
Benson, Carol Coye
Paperback
The Money Kings: The Epic Story of the Jewish Immigrants Who Transformed Wall Street and Shaped Modern America
Schulman, Daniel
Paperback
The House of Morgan: An American Banking Dynasty and the Rise of Modern Finance
Chernow, Ron
Paperback
The 5 Mistakes Every Investor Makes and How to Avoid Them: Getting Investing Right
Mallouk, Peter
Paperback
Finish What You Start: The Art of Following Through, Taking Action, Executing, & Self-Discipline
Hollins, Peter
Hardcover
Ofertas de $100M: Cómo presentar ofertas tan buenas que la gente sienta que es estúpida si dice que no
Hormozi, Alex
Hardcover
The Icarus Curse: How Western Democracies Derailed and How to Get Back on Track
Van Overtveldt, Johan
Hardcover
The Accounting Game: Basic Accounting Fresh from the Lemonade Stand
Mullis, Darrell
Orloff, Judith
Paperback
The Micro-Script Rules: How to tell your story (and differentiate your brand) in a sentence...or less.
Schley, Bill
Paperback
Too Big to Fail: The Inside Story of How Wall Street and Washington Fought to Save the Financial System--And Themselves
Sorkin, Andrew Ross
Paperback
Financial Statements: A Step-By-Step Guide to Understanding and Creating Financial Reports (Over 200,000 Copies Sold!)
Ittelson, Thomas
Paperback
El Hombre Más Rico De Babilonia - Richest Man In Babylon - Spanish Edition
Clason, George S.
Paperback
The Next Millionaire Next Door: Enduring Strategies for Building Wealth
Stanley, Thomas J.
Fallaw, Sarah Stanley
Paperback
Keyboard Rich: How Anyone Can Earn Six Figures from Home with a Simple Bookkeeping Business
Von Fumetti, Bill
Paperback
Accounting All-In-One for Dummies (+ Videos and Quizzes Online)
Taillard, Michael
Kraynak, Joseph
Boyd, Kenneth W.
Paperback
Any Insights Yet?: Connect the dots. Create new categories. Transform your business.
Kocek, Chris
Paperback
The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
Ries, Laura
Ries, Al
Paperback
Fearless Farm Finances: Farm Financial Management Demystified
Chase, Craig
Padgham, Jody L.
Dietmann, Paul
Paperback
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Bastien, Vincent
Kapferer, Jean-Noël
Hardcover
The Joy of Accounting: A Game-Changing Approach That Makes Accounting Easy
Frampton, Peter
Robilliard, Mark
Paperback
The New Rules of Marketing & PR: How to Use Content Marketing, Ai, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly
Scott, David Meerman
Paperback
Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy
Willingham, Ron
Hardcover
21st Century Monetary Policy: The Federal Reserve from the Great Inflation to Covid-19
Bernanke, Ben S.
Paperback
Prospectos de $100M: Cómo conseguir que los desconocidos quieran comprar lo que vendes
Hormozi, Alex
Paperback
Fool Me Once: Scams, Stories, and Secrets from the Trillion-Dollar Fraud Industry
Pope, Kelly Richmond
Hardcover
Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers
Rajamannar, Raja
Hardcover
The 30-Day Money Cleanse: Take Control of Your Finances, Manage Your Spending, and De-Stress Your Money for Good
Feinstein Gerstley, Ashley
Paperback
Insider Information: What Wall Street Doesn't Want Your Street to Know
Eaddy, William A., II
Paperback
On Becoming Extraordinary: Decoding Bain Capital and other Star Professional Service Firms
Jagersma, Pieter Klaas
Paperback
Financial Intelligence for Entrepreneurs: What You Really Need to Know about the Numbers
Berman, Karen
Knight, Joe
Paperback
Yes!: 50 Scientifically Proven Ways to Be Persuasive
Cialdini, Robert
Goldstein, Noah J.
Martin, Steve J.
Paperback
Personal Finance QuickStart Guide: The Simplified Beginner's Guide to Eliminating Financial Stress, Building Wealth, and Achieving Financial Freedom
Rochard Cfa Rlp, Morgen
Hardcover
The Talent Advantage: The Story of a CEO's Journey to Discover the Value of Talent
Lupinacci, Jeff
Hardcover
The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
Walter, Ekaterina
Gioglio, Jessica
Paperback
Marketing Made Simple: A Step-By-Step Storybrand Guide for Any Business
Peterson, J. J.
Miller, Donald
Paperback
Microsoft Excel in Easy Steps: Illustrated Using Excel in Microsoft 365
Price, Michael
McGrath, Mike
Paperback
The Four-Minute Retirement Plan: Preserve Your Past, Secure Your Future, Live for Today
Cannivet, Michael
Hardcover
Accounting and QuickBooks - 2 in 1: Learn How to Use Small Business Bookkeeping Software for Beginners
Ellis, Kevin
Paperback
Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results
Mitchell, Jack
Hardcover
Beyond The E-Myth: The Evolution of an Enterprise: From a Company of One to a Company of 1,000!
Gerber, Michael E.
Hardcover
Finish What You Start: The Art of Following Through, Taking Action, Executing, & Self-Discipline
Hollins, Peter
Paperback
The Money Kings: The Epic Story of the Jewish Immigrants Who Transformed Wall Street and Shaped Modern America
Schulman, Daniel
Hardcover
$100M Offers Summary and Workbook: How To Make Offers So Good People Feel Stupid Saying No
Hormozi, Alex
Paperback
Warren Buffett Accounting Book: Reading Financial Statements for Value Investing
Pysh, Preston
Brodersen, Stig
Paperback
Personal Finance QuickStart Guide: The Simplified Beginner's Guide to Eliminating Financial Stress, Building Wealth, and Achieving Financial Freedom
Rochard Cfa Rlp, Morgen
Paperback
The McGraw-Hill 36-Hour Course: Accounting
Dixon, Robert L.
Arnett, Harold E.
Davidoff, Howard
Paperback
Ways and Means: Lincoln and His Cabinet and the Financing of the Civil War
Lowenstein, Roger
Paperback
Financial Literacy for All: Disrupting Struggle, Advancing Financial Freedom, and Building a New American Middle Class
Bryant, John Hope
Paperback
Sons in the Shadow: Surviving The Family Business As An SOB* (Son Of The Boss)
Park, Roy H., Jr.
Hardcover
The Bankers' New Clothes: What's Wrong with Banking and What to Do about It - New and Expanded Edition
Admati, Anat
Hellwig, Martin
Paperback
Building Brand Communities: How Organizations Succeed by Creating Belonging
Jones, Carrie Melissa
Vogl, Charles
Hardcover
Magnetic Marketing: How to Attract a Flood of New Customers That Pay, Stay, and Refer
Kennedy, Dan S.
Hardcover
Inventory Log: Large Inventory Log Book - 120 Pages for Business and Home - Perfect Bound
Press, Red Tiger
Paperback
American Kleptocracy: How the U.S. Created the World's Greatest Money Laundering Scheme in History
Michel, Casey
Paperback
Hbr's 10 Must Reads on Managing Projects and Initiatives (with Bonus Article the Rise of the Chief Project Officer by Antonio Nieto-Rodriguez)
Watkins, Michael D.
Review, Harvard Business
Nieto-Rodriguez, Antonio
Paperback
How To Write An Inspired Creative Brief, 3rd Edition: A creative's advice on the first step of the creative process
Ibach, Howard
Paperback
The Future of Money: How the Digital Revolution Is Transforming Currencies and Finance
Prasad, Eswar S.
Paperback
Key Person of Influence: The Five-Step Method to Become One of the Most Highly Valued and Highly Paid People in Your Industry
Harrington, Kevin
Priestley, Daniel
Paperback
The Future of Money: How the Digital Revolution Is Transforming Currencies and Finance
Prasad, Eswar S.
Hardcover
I Love It. What Is It?: The Power of Instinct in Design and Branding
Duckworth, Turner
Lingwood, Gyles
Paperback
Monthly budget planner and organizer: Debt and savings tracker + Budgeting expenses volume (Large Print Edition)
Morrison, Jack
Paperback