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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
ABC of Marketing

ABC of Marketing

Paperback

Business General

ISBN10: 6203881414
ISBN13: 9786203881417
Publisher: Our Knowledge Publishing
Published: Feb 10 2026
Pages: 200
Weight: 0.60
Height: 0.46 Width: 6.00 Depth: 9.00
Language: English
In recent decades, international marketing has undergone a profound metamorphosis, shaped by technological advances, widespread digitalization and unprecedented economic integration in the European space. In Central Europe - a region encompassing dynamic economies such as Germany, Austria, Switzerland, Poland, Hungary and the Czech Republic - marketing has become a key strategic instrument for the competitiveness and consolidation of companies in a highly globalized environment. The cultural and technological change that has characterized this region in the 21st century has driven a transition from traditional promotional models to digital, personalized and ethically responsible strategies.

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Business General