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A-Ha! Method: Communicating Powerfully in a Time of Distraction
Hardcover
ISBN13: 9781538172216
Publisher: Rowman & Littlefield Publishers
Published: Mar 4 2023
Pages: 240
Weight: 1.01
Height: 0.69 Width: 5.50 Depth: 8.50
Language: English
Helps professionals of all skill levels connect and engage with the distracted audiences of today and tomorrow.
Audiences today are more distracted than ever. As a result, traditional forms of communication and public speaking simply don't work. Noted behavioral designer and gamification expert Gabe Zichermann has an answer: leveraging behavioral science and breakthrough techniques to help anyone pitch, speak, or lead meetings with confidence and success.Readers will learn how to construct stories for maximum impact using techniques from the theatre, improv, and stand up comedy. They'll apply lessons from the behavioral sciences to structuring talks with a rhythm and meter that's designed to cut through the fog of distraction. And they'll learn to build talks, decks, and personal habits to combat speaking anxiety and improve performance. The A-Ha! Method is designed to help both beginners launching their journeys and experienced speakers in refining their approaches in this radically different media landscape. Anyone can become a great speaker and communicator. The A-Ha! Method provides the most up-to-date and science-based approach to leveling up speaking, pitching and leadership skills.
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