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A+ Strategies for C-Suite Communications: Turning Today's Leaders into Tomorrow's Influencers
Paperback
Publisher Price: $34.95
ISBN13: 9780974253879
Publisher: Ogmios Publishing
Published: Jan 8 2019
Pages: 190
Weight: 0.58
Height: 0.40 Width: 6.00 Depth: 9.00
Language: English
Legendary White House Press Secretary Mike McCurry describes A+ Strategies for C-Suite Communications this way: I hope every reader will forward a clandestine copy to the CEO, the one who needs to understand the all-important role that strategic communications plays in managing a business or organization.
How would you like to have that type of leverage on your side? Here are the strategies you need if you are a communications or government relations executive seeking that seat at the table to deliver strategic counsel to your C-suite. This volume shows you how to chart a path toward sustained improvement. You'll achieve those long-range business and public policy goals for your company while enhancing your own career.
You'll gain invaluable insights on how to:
- Craft a cohesive communications strategy
- Enhance your media relations capabilities
- Sharpen your C-suite's public speaking skills
- Develop an advocacy strategy that delivers public policy results
- Learn how you can implement a sustained professional development program
- Make sure your messaging is magnetic
- Prepare for reputational risk
- Handle crisis communications
Buy this book today. Discover how to accelerate your career and innovate your business.
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