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The Four Steps to the Epiphany: Successful Strategies for Products That Win
Hardcover
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ISBN13: 9781119690351
Publisher: Wiley
Published: Mar 17 2020
Pages: 384
Weight: 1.95
Height: 0.90 Width: 7.50 Depth: 9.30
Language: English
Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book.
Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success.If your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing and business development you need The Four Steps to the Epiphany.Essential reading for anyone starting something new.
The Four Steps to the Epiphany was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.
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