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The Four Stages of Highly Effective Crisis Management: How to Manage the Media in the Digital Age
Paperback
Business GeneralGeneral Political ScienceGeneral Sociology
ISBN13: 9781439853733
Publisher: Crc Pr Inc
Published: Mar 14 2011
Pages: 320
Weight: 1.30
Height: 0.90 Width: 6.10 Depth: 9.30
Language: English
Presenting cutting-edge media communication solutions, this book explains methods for choosing the appropriate language and media outlet to properly convey a message during and after a crisis. Unveiling the secrets of how to manage the media in a crisis, it examines how rapidly evolving social media and Web 2.0 technologies have changed the crisis management landscape. Illustrating the four distinct stages of media reporting during a crisis, the text includes a wealth of helpful tools, including guidelines, checklists, and case studies that illustrate best practices.
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