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138 Ways to Generate New, First-Time Gifts
Paperback
Series: Major Gifts Report
Business GeneralInvesting & Finance
ISBN13: 9781118691755
Publisher: John Wiley & Sons
Published: Mar 29 2013
Pages: 64
Weight: 0.32
Height: 0.11 Width: 8.50 Depth: 11.00
Language: English
Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals with proven methods and techniques for increasing revenue from first-time gifters. It delivers step-by-step procedures for motivating nondonors to give and explains how to increase success through direct mail, calls, phonathons, events, online giving, and more.
Important topics covered include:
- Motivating non-donors
- Attracting first-time corporate donors
- Annual giving strategies: Restricted gifts
- Employee giving
- Social media outreach
- In-kind gifts
- Increasing return on direct mail appeals
- Online giving
- Prospect research
- Monthly and annual appeals
- Expanding your prospect database
Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.
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