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101 Design Methods: A Structured Approach for Driving Innovation in Your Organization
Paperback
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ISBN13: 9781118083468
Publisher: Wiley
Published: Oct 9 2012
Pages: 336
Weight: 1.45
Height: 0.70 Width: 7.40 Depth: 9.10
Language: English
Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.
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