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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The 100-Year PR Plan: A Guide for Advocates

The 100-Year PR Plan: A Guide for Advocates

Paperback

Business General

ISBN10: 1927375665
ISBN13: 9781927375662
Publisher: Lightning Source Inc
Published: Jan 14 2021
Pages: 238
Weight: 0.71
Height: 0.50 Width: 5.98 Depth: 9.02
Language: English
The 100-Year PR Plan is a step-by-step guide for nonprofits to change what is possible in society by shifting the language that legitimizes and condemns. It offers nonprofits the same rhetorical tools that communicators as diverse as Machiavelli and Alcoholics Anonymous have used to change the world. Every step of the way, it shines a light on how conventional wisdom is undermining nonprofits' efforts to make long-term change.

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Business General