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(Images of) The Multinational

(Images of) The Multinational

Paperback

Series: Images of Business Strategy, Book 1

Business GeneralManagement

ISBN10: 1405147008
ISBN13: 9781405147002
Publisher: John Wiley & Sons
Published: Jun 1 2008
Pages: 288
Weight: 1.05
Height: 0.70 Width: 6.50 Depth: 9.50
Language: English
This volume addresses commonly held beliefs and misconceptions about the nature and role of multi-national enterprises. It presents a range of perspectives by leading academics, focusing on core themes and illustrating these themes with current business practices.

  • Examines the evolution of multinational firms, their new forms and organization, and their global impact
  • Reviews multinational enterprises as they relate to globalization, cross-border management, international business, business and society, resources and capabilities management, strategic management, and corporate responsibility
  • Draws comparisons between analyses of the performance-based outcomes of an economics tradition, and the more process and relationship-oriented results of an organization behaviour approach

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Business General