Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Write Your Own Business Case Studies: Plus Media Releases, Articles, Blogs, Eblasts, and Handouts for a Complete Marketing Campaign

Write Your Own Business Case Studies: Plus Media Releases, Articles, Blogs, Eblasts, and Handouts for a Complete Marketing Campaign

Wheeler, Paula

Paperback

MarketingGeneral ReferenceWriting Instruction

ISBN10: 098662070X
ISBN13: 9780986620706
Publisher: Knight Vision Productions
Published: Apr 10 2011
Pages: 172
Weight: 0.45
Height: 0.37 Width: 5.50 Depth: 8.50
Language: English
In Write Your Own Business Case Studies, Paula guides you through topic and customer selection, interviewing, structuring the case study, and in-depth writing and editing instruction. You'll learn how something so well known as the story structure from books and movies can bring your business case studies to life and give your company the edge in a highly competitive world. You'll learn the importance of WIIFM (What's in it for me) and why you must understand and provide for the needs of your reader if you want to succeed. When the case study is done, you'll hold onto your notes to re-use for five more marketing pieces. In part two of the book you'll use this information to write handouts, media releases, articles, blog posts, and eblasts.

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