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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Where's the Rhetoric?: Imagining a Unified Field

Where's the Rhetoric?: Imagining a Unified Field

Graham, S. Scott

Paperback

General ReferenceGeneral Sociology

ISBN10: 0814257712
ISBN13: 9780814257715
Publisher: Ohio State University Press
Published: Nov 2 2020
Pages: 214
Weight: 0.80
Height: 0.70 Width: 6.00 Depth: 8.90
Language: English
The emergence of rhetorical new materialisms and computational rhetorics has provoked something of an existential crisis within rhetorical studies. In Where's the Rhetoric?, S. Scott Graham tackles this titular question by arguing first that scholarly efforts in rhetorical new materialisms and computational rhetoric be understood as coextensive with longstanding disciplinary commitments in rhetoric. In making this argument, Graham excavates the shared intellectual history of traditional rhetorical inquiry, rhetorical new materialisms, and computational rhetoric with particular emphasis on the works of Carolyn Miller, Kenneth Burke, and Henri Bergson.

Building on this foundation, Graham then argues for a more unified approach to contemporary rhetorical inquiry--one that eschews disciplinary demarcations between rhetoric's various subareas. Specifically, Graham uses his unified field theory to explore 1) the rise of the tweetorial as a parascientific genre, 2) inventional practices in new media design, 3) statistical approaches to understanding biomedical discourse, and 4) American electioneering rhetorics. The book overall demonstrates how seemingly disparate intellectual approaches within rhetoric can be made to speak productively to one another in the pursuit of shared scholarly goals around questions of genre, media, and political discourse--thereby providing a foundation for imagining a more unified field.

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