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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Visual Merchandising: The Image of Selling

Visual Merchandising: The Image of Selling

Hardcover

Art HistoryAccounting

ISBN10: 1409426971
ISBN13: 9781409426974
Publisher: Routledge
Published: Jun 17 2013
Pages: 272
Weight: 1.23
Height: 0.63 Width: 6.14 Depth: 9.21
Language: English
Firmly situated at the crossroads of visual culture and consumerism, this essay collection examines visual merchandising as the art and business of selling, seeking to overcome traditional scholarly ambivalence that celebrates the spectacle but denies the agenda of consumerism. The volume considers strategies in the representation and presentation of retail goods, in terms of the visual interaction that occurs between the commodity and the consumer.

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