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Visual Communication Research Designs

Visual Communication Research Designs

Hardcover

General ReferenceGeneral PhotographyGeneral Sociology

ISBN10: 0415988691
ISBN13: 9780415988698
Publisher: Routledge
Published: Dec 10 2008
Pages: 312
Weight: 1.20
Height: 0.90 Width: 6.20 Depth: 9.10
Language: English
Visual Communication Research Designs provides a step-by-step guide for designing research involving visuals relevant to communications media. This volume explains the process from conceptualization to research questions, instrumentation, analysis, and reliability and validity checks. It also addresses the lack of sufficient methods to answer theoretical questions attending visual communication.

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