Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Video Marketing for Libraries: A Practical Guide for Librarians

Video Marketing for Libraries: A Practical Guide for Librarians

Dalal, Heather A.
O'Hanlon, Robin
Yacobucci, Karen L.

Paperback

Series: Practical Guides for Librarians, Book 33

General Reference

ISBN10: 1442269499
ISBN13: 9781442269491
Publisher: Rowman & Littlefield Publishers
Published: Aug 1 2017
Pages: 194
Weight: 1.25
Height: 0.50 Width: 8.40 Depth: 10.90
Language: English

Today's libraries need to market their resources and services more than ever. Thanks to the proliferation of digital information, patrons can easily find information from other sources without recognizing the usefulness and relevance of their library. Libraries have been producing their own promotional videos with success, strengthening their relationships with their users and gaining new audiences.

You can increase awareness of your library's resources & services by producing your own videos. Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact.

This book will guide you through:

gaining internal supportcrafting a clear messagebuilding the library's audiencewriting storyboards and scriptscasting and rehearsing actorsfilming and recording voiceover, editing, publishing, promoting, using online tools & animation softwareand assessing the efforts

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