Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Visual Identity of the Book: From the Renaissance to the Digital Age

The Visual Identity of the Book: From the Renaissance to the Digital Age

Banou, Christina

Paperback

Series: Chandos Information Professional

General Reference

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ISBN10: 0443191670
ISBN13: 9780443191671
Publisher: Chandos Publishing
Published: Jun 13 2025
Pages: 238
Weight: 2.90
Height: 1.70 Width: 6.00 Depth: 8.90
Language: English
The Visual Identity of the Book: From the Renaissance to the Digital Age provides a framework that considers the 'materiality' of the book (from printed to digital/electronic), the aspects of the stakeholders in the publishing chain, the traditional and ongoing promotion strategies, reader engagement, and personalized publishing services. The aim of the book is to interpret current issues in the publishing industry and to provide an overview of the evolution of the visual appearance/identity of the book in order to approach and explain current issues and to discuss aspects of visual information and aesthetics of the book.

Other sections introduce promotion strategies, publish policies, and provide a methodological framework that can also be used in the book business.

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