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Understanding Communication Theory: A Beginner's Guide
Paperback
General ReferenceGeneral Sociology
ISBN13: 9780415748049
Publisher: Routledge
Published: Aug 25 2015
Pages: 288
Weight: 1.65
Height: 0.80 Width: 7.00 Depth: 9.90
Language: English
This book offers students a comprehensive, theoretical, and practical guide to communication theory. Croucher defines the various perspectives on communication theory, and then takes on the theories themselves, with topics including interpersonal communication, organizational communication, intercultural communication, persuasion, critical and rhetorical theory and other key concepts. Featuring exercises, sample student papers, case studies and keywords that illustrate and fully explain the various communication theories, Understanding Communication Theory gives students all the tools they need to understand and apply prominent communication theories.
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