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UX Design: introduction a une pratique revolutionnaire
Paperback
Series: Introduction a l'Ux Design, Book 1
ISBN13: 9782954595405
Publisher: Lightning Source Inc
Published: Oct 27 2015
Pages: 246
Weight: 0.60
Height: 0.56 Width: 5.00 Depth: 7.99
Language: French
Qu'est-ce que l'UX Design ? Si vous posez la question à 5 professionnels différents, vous aurez 5 réponses différentes !
Cet ouvrage propose d'unifier les connaissances à travers une approche pluridisciplinaire théorique issue des sciences de l'information et de la communication, de la sociologie, de la psychologie, du marketing et de la gestion. La lecture permettra aux étudiants, professionnels de la communication et du marketing d'en déduire une définition large et précise afin d'en faire une réelle compétence opérationnelle sur le terrain.
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