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Understanding Corporate Communications
Hardcover
ManagementMarketingGeneral Reference
ISBN13: 9781032777672
Publisher: Routledge
Published: Mar 5 2025
Pages: 296
Weight: 1.29
Height: 0.75 Width: 6.00 Depth: 9.00
Language: English
With the aim to synthesize and simplify the core concepts of corporate communications, this book offers a clear look at the history of the discipline and profession with attention to essential principles for practice. It is suited to undergraduate and introductory executive education courses in corporate communications.
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