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The Language of Advertising: Written Texts
Paperback
Series: Intertext
AccountingGeneral ReferenceLinguistics
ISBN13: 9780415278034
Publisher: Routledge
Published: Apr 11 2002
Pages: 144
Weight: 0.59
Height: 0.34 Width: 6.92 Depth: 9.84
Language: English
The second edition has been substantially rewritten to incorporate recent developments in the field. Features include:
* a range of new advertisements, from Orange to Young Person's Railcard
* new material on internet advertising and its influence on paper texts
* new material on advertising designed to be seen 'on the move'
* new activities to support student-directed study
* updated Further Reading sections and a list of URLs for students to visit.
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