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The Content Analysis Guidebook

The Content Analysis Guidebook

Paperback

General ReferenceGeneral Sociology

ISBN10: 1412979471
ISBN13: 9781412979474
Publisher: Sage Publications, Inc
Published: May 30 2016
Pages: 456
Weight: 1.55
Height: 0.80 Width: 7.00 Depth: 9.90
Language: English
Content analysis is one of the most important but complex research methodologies in the social sciences. In this thoroughly updated Second Edition of The Content Analysis Guidebook, author Kimberly Neuendorf draws on examples from across numerous disciplines to clarify the complicated aspects of content analysis through step-by-step instruction and practical advice. Throughout the book, the author also describes a wide range of innovative content analysis projects from both academia and commercial research that provide readers with a deeper understanding of the research process and its many real-world applications.

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Neuendorf, Kimberly A.

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General Reference