• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Trademarks

Trademarks

Paperback

MarketingGeneral ReferenceGeneral Law

ISBN10: 1349147214
ISBN13: 9781349147212
Publisher: Springer Nature
Published: Jan 1 1998
Pages: 142
Weight: 0.50
Height: 0.33 Width: 6.14 Depth: 9.21
Language: English
For many companies, brands are now their most valuable assets - yet there is insufficient knowledge within business in general of legal systems that exist to allow brand owners to protect these assets. Equally, few trademark lawyers fully understand the commercial significance of these legal systems for the success of brand-based businesses. Adopting an interdisciplinary approach, Trademarks divulges the legal enigma to the brand owner, and the business advantage of trademarking to the lawyer, whilst providing a unique insight into all aspects of trademarking for all those fascinated by this channel for success.

Also in

General Reference