Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Tooting Your Own Horn: Web-Based Public Relations for the 21st Century Librarian

Tooting Your Own Horn: Web-Based Public Relations for the 21st Century Librarian

Hill, Ann
Fisher, Julieta

Paperback

Series: Promoting Your Library

General Reference

ISBN10: 158683066X
ISBN13: 9781586830663
Publisher: Linworth Publishing
Published: Jan 1 2002
Pages: 112
Weight: 0.78
Height: 0.32 Width: 8.50 Depth: 10.98
Language: English

Toot your library's horn! Promote your library program via a home page on the web!

This practical manual offers a step-by-step approach to marketing your library program by transforming traditional marketing programs into a Web-based marketing tool. Detailed descriptions, planning advice, design considerations and examples are provided for each marketing idea. Sample forms, surveys, Web sites and other resources are also included. The book's organization will allow you to start small, by focusing on ideas that will meet your library's program needs and provide the most visibility for your library. Many of the ideas are a jumping-off point, so they can be adapted to fit your library and your school. Sample home pages are included to illustrate each marketing idea presented in the book. Chapters include Public Relations for the 21st Century (setting up a home page, design and copyright issues), Teacher Outreach, Service to Students (ideas and how-to's), Community Outreach (home schooling, public libraries), Promotional Strategies (newsletters, online forms, contests and more), Special Events (Read Across America, National Library Week and more) and Reading Promotion (student book reviews, virtual author visits and more). A bibliography and index are also included.

- Showcase your library program not only in your school, but also in your district and community

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