Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Theories of Communication: A Short Introduction

Theories of Communication: A Short Introduction

Mattelart, Armand
Mattelart, Michele

Paperback

General ReferenceGeneral Sociology

ISBN10: 0761956476
ISBN13: 9780761956471
Publisher: Sage Publications Ltd
Published: Aug 24 1998
Pages: 192
Weight: 0.47
Height: 0.59 Width: 4.78 Depth: 8.04
Language: English
This book provides a concise introduction to the development of communication theory for beginning students. Written in an engaging and approachable style, it offers an historical account of the development of all the major theoretical approaches. Theories of Communication sums up clearly and methodically the range of existing theories and explains the how and why diverse currents and schools of thought emerged. The strength of this book resides in the multiplicity of theories presented, including such widely differing currents as the first exponents of Mass Communication Research, the Chicago School, the Palo Alto School, structuralism, and the later paradigms of constructivism and ethnomethodology. It further covers linguistic approaches, new theories of reception, and the political economy of cultural globalization.

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