Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Territorial marketing: an innovative approach

Territorial marketing: an innovative approach

Amar, Souleymane

Paperback

General Science

ISBN10: 6630158857
ISBN13: 9786630158854
Publisher: Our Knowledge Publishing
Published: Jun 10 2026
Pages: 52
Weight: 0.18
Height: 0.12 Width: 6.00 Depth: 9.00
Language: English
The territorial approach is now being promoted as a new way of thinking about development in Senegal. This commitment is reflected not only in the territorialization of public policies but also in the initiatives being planned to promote specific regions. From this perspective, the various stakeholders will need to work toward a more value-added use of identified territorial resources. Indeed, the lack of tools to promote territorial attractiveness constitutes a real constraint on the development of localities, especially those located in the interior of the country, such as the Fatick region. Thus, in a context where territorial competition and competitiveness are becoming more evident worldwide and increasingly within Senegal itself, territorial marketing emerges as an essential tool. In the Fatick region, real opportunities and potential are available to residents and investors. It is therefore necessary to consider optimal methods of promotion to highlight the region's offerings.

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