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O marketing territorial, uma abordagem inovadora
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ISBN10: 6630166531
ISBN13: 9786630166538
Publisher: Edicoes Nosso Conhecimento
Published: Jun 10 2026
Pages: 56
Weight: 0.19
Height: 0.13 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9786630166538
Publisher: Edicoes Nosso Conhecimento
Published: Jun 10 2026
Pages: 56
Weight: 0.19
Height: 0.13 Width: 6.00 Depth: 9.00
Language: Portuguese
A abordagem territorial é hoje promovida como uma nova forma de conceber o desenvolvimento no Senegal. Esta vontade manifesta-se através da territorialização das polÃticas públicas, mas também através das ações previstas no âmbito da promoção dos territórios. Nesta perspetiva, caberá aos diferentes intervenientes trabalhar para uma exploração mais valorizante dos recursos territoriais identificados. Com efeito, a ausência de ferramentas de promoção da atratividade territorial constitui um verdadeiro obstáculo ao desenvolvimento das localidades, sobretudo das situadas no interior do paÃs, à semelhança da região de Fatick. Assim, num contexto em que a concorrência e a competitividade territoriais se tornam mais evidentes em todo o mundo e, cada vez mais, no território senegalês, o marketing territorial surge como uma ferramenta essencial. Ao nÃvel da região de Fatick, existem oportunidades e potencialidades reais para as populações e os investidores. É, portanto, conveniente refletir sobre métodos ótimos de valorização, a fim de promover a oferta territorial da localidade.
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