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Regionalmarketing - ein innovativer Ansatz
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ISBN10: 6630156293
ISBN13: 9786630156294
Publisher: Verlag Unser Wissen
Published: Jun 10 2026
Pages: 60
Weight: 0.21
Height: 0.14 Width: 6.00 Depth: 9.00
Language: German
ISBN13: 9786630156294
Publisher: Verlag Unser Wissen
Published: Jun 10 2026
Pages: 60
Weight: 0.21
Height: 0.14 Width: 6.00 Depth: 9.00
Language: German
Der regionale Ansatz wird heute als neue Denkweise in Bezug auf die Entwicklung im Senegal gefördert. Dieser Wille zeigt sich in der Regionalisierung der öffentlichen Politik, aber auch in den Ma nahmen, die im Rahmen der Förderung der Regionen geplant sind. In dieser Hinsicht geht es für die verschiedenen Akteure darum, auf eine wertschöpfendere Nutzung der identifizierten territorialen Ressourcen hinzuarbeiten. Tatsächlich stellt das Fehlen von Instrumenten zur Förderung der territorialen Attraktivität ein echtes Hindernis für die Entwicklung der Orte dar, insbesondere jener im Landesinneren, wie beispielsweise in der Region Fatick. In einem Kontext, in dem der territoriale Wettbewerb und die Wettbewerbsfähigkeit weltweit und zunehmend auch innerhalb des senegalesischen Staatsgebiets immer deutlicher zutage treten, erweist sich das territoriale Marketing somit als ein unverzichtbares Instrument. In der Region Fatick bieten sich der Bevölkerung und Investoren echte Chancen und Potenziale. Es ist daher angebracht, über optimale Methoden der Aufwertung nachzudenken, um das territoriale Angebot der Gemeinde zu fördern.
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