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Il marketing territoriale, un approccio innovativo
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ISBN10: 6630163974
ISBN13: 9786630163971
Publisher: Edizioni Sapienza
Published: Jun 10 2026
Pages: 52
Weight: 0.18
Height: 0.12 Width: 6.00 Depth: 9.00
Language: Italian
ISBN13: 9786630163971
Publisher: Edizioni Sapienza
Published: Jun 10 2026
Pages: 52
Weight: 0.18
Height: 0.12 Width: 6.00 Depth: 9.00
Language: Italian
L'approccio territoriale viene oggi promosso come un nuovo modo di concepire lo sviluppo in Senegal. Questa volontà si manifesta attraverso la territorializzazione delle politiche pubbliche, ma anche attraverso le azioni previste nell'ambito della promozione dei territori. In questa prospettiva, i diversi attori dovranno impegnarsi per uno sfruttamento più valorizzante delle risorse territoriali identificate. Infatti, l'assenza di strumenti di promozione dell'attrattività territoriale costituisce un vero e proprio ostacolo allo sviluppo delle località , soprattutto di quelle situate nell'entroterra, come la regione di Fatick. Pertanto, in un contesto in cui la concorrenza e la competitività territoriali diventano sempre più evidenti in tutto il mondo e sempre più all'interno del territorio senegalese, il marketing territoriale appare come uno strumento essenziale. A livello della regione di Fatick, si presentano reali opportunità e potenzialità per le popolazioni e gli investitori. È quindi opportuno riflettere su metodi ottimali di valorizzazione al fine di promuovere l'offerta territoriale della località .
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