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The Technology Adoption and Gratification (TAG) Model and Its Application

The Technology Adoption and Gratification (TAG) Model and Its Application

Hardcover

General ReferenceGeneral Education

ISBN10: 1032908769
ISBN13: 9781032908762
Publisher: Routledge
Published: Nov 18 2024
Pages: 176
Weight: 0.97
Height: 0.50 Width: 6.14 Depth: 9.21
Language: English

The book introduces Technology Adoption and Gratification (TAG) Model and its application in higher education, technical and vocational education, postsecondary education and cross-culture.

The author demonstrates the fundamentals of technology adoption and gratification--what it comprises and how to expand it. The book describes how the viability of the TAG model was tested using Structural Equation Modeling for teaching, learning and research purposes, which could assist academicians and practitioners in performing technological measurements in all arenas of education.

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