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Socio-Cultural Profiling and Communication: Theory and Method of Using Big Data
Hardcover
General ReferenceGeneral PsychologyGeneral Sociology
ISBN13: 9781032891590
Publisher: Routledge
Published: Nov 30 2026
Pages: 138
Language: English
Socio-Cultural Profiling and Communication introduces an innovative method to analyze communication and understand human behavior. By integrating natural language processing (NLP) and communication theory, it demonstrates how textual data reveal emotions, attitudes, and social dynamics, offering a novel approach to anticipating and interpreting individual and collective behavior across contexts.
The book develops a multidisciplinary framework that bridges text mining, sociology, and communication studies to introduce the method. It explains how NLP techniques extract meaningful patterns from textual data, ranging from social media content to interview transcripts. Through a combination of theoretical foundations and practical applications, the book illustrates how communication reflects both individual and socially shared mental processes.
It presents methodologies for data collection, analysis, and interpretation, emphasizing how large-scale textual data can be transformed into actionable knowledge. Case studies across domains such as marketing, public policy, and health communication demonstrate the method's capacity to understand behaviors, analyze sentiment beyond quantitative metrics, and support decision-making processes in complex social environments.
The book is intended for researchers, graduate and undergraduate students, and professionals in communication, social sciences, and data analysis. It also targets practitioners such as policymakers, business managers, and public relations specialists seeking to apply advanced text analysis methods to improve communication strategies and decision-making processes.
1 different editions
Also available
Socio-Cultural Profiling and Communication: Theory and Method of Using Big Data
Greco, Francesca
Paperback
Also from
Greco, Francesca
Socio-Cultural Profiling and Communication: Theory and Method of Using Big Data
Greco, Francesca
Paperback
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