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Strategic Media Relations in the Age of Information: An Evidence-Based Approach

Strategic Media Relations in the Age of Information: An Evidence-Based Approach

Paperback

MarketingGeneral Reference

ISBN10: 0190844272
ISBN13: 9780190844271
Publisher: Oxford University Press
Published: Jan 20 2020
Pages: 304
Weight: 0.85
Height: 0.50 Width: 6.10 Depth: 9.20
Language: English
Grounded in history, theory, and empirical research studies, Strategic Media Relations in the Age of Information: An Evidence-Based Approach presents a clear and accessible overview of the modern practice of media relations. It focuses primarily on the development and strategic execution of media relations programs across a wide variety of organizations.

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