Sign-In
Cart
Strategic Communication: New Agendas in Communication
Paperback
Series: New Agendas in Communication
MarketingGeneral ReferenceGeneral Sociology
ISBN13: 9781138184794
Publisher: Routledge
Published: Jul 19 2016
Pages: 192
Weight: 0.65
Height: 0.40 Width: 6.00 Depth: 8.90
Language: English
The focus of this book is Strategic Communication. Communication can be defined as strategic if its development and/or dissemination is driven by an expected outcome. These outcomes can be attitudinal, behavioral, persuasive or knowledge-related; they can lead to change or engagement, or they can miss their mark entirely. In looking at strategic communication, one is not limited to a specific context or discipline. Many of the scholars in the volume are generating research that covers strategic communication in ways that are meaningful across fields.
This volume collects the work and idea of scholars who cover the spectrum of strategic communication from source to message to audience to channel to effects. Strategic Communication offers news perspectives across contexts and is rooted firmly in the rich research traditions of persuasion and media effects. Spanning multiple disciplines and written to appeal to a large audience, this book will be found in the hands of researchers, graduate students, and students doing interdisciplinary coursework.
1 different editions
Also available
Also in
General Reference
Dungeons & Dragons Player's Handbook (Core Rulebook, D&d Roleplaying Game)
Dungeons & Dragons
Hardcover
The Science Magpie: Fascinating Facts, Stories, Poems, Diagrams and Jokes Plucked from Science
Flynn, Simon
Paperback
Peculiar Questions and Practical Answers: A Little Book of Whimsy and Wisdom from the Files of the New York Public Library
New York Public Library
Hardcover
The Parenting Project: Build Extraordinary Relationships with Your Kids Through Daily Conversation
Alamar, Amy
Schlichting, Kristine
Paperback
Lost in Space: 5,000 Facts for Navigating the Universe
Tyson, Neil Degrasse
Walker, Lindsey Nyx
Hardcover
Within the House of Murdaugh: Amid a Unique Friendship, Blanca and Maggie
Turrubiate-Simpson, Blanca
Weaver, Mary Frances
Paperback
Canning & Preserving: The Techniques, Equipment, and Recipes to Get Started
Harmeling, Michele
Paperback
The New Worst-Case Scenario Survival Handbook: Expert Advice for Extreme Situations
Piven, Joshua
Borgenicht, David
Hardcover
Floriography: An Illustrated Guide to the Victorian Language of Flowers Volume 1
Roux, Jessica
Hardcover
Mushrooms of the Upper Midwest: A Simple Guide to Common Mushrooms
Marrone, Teresa
Yerich, Kathy
Paperback
The Book of Unusual Knowledge: Big Book of Fascinating Facts & Information Hardcover Gift for Trivia Buffs, Curious Minds, Adults, Dad & Knowledge See
Publications International Ltd
Hardcover
White Elephant Gifts for Adult: 500 Serial Killers Encyclopedia Facts and Figures
Murdle, K.
Paperback
Cribsheet: A Data-Driven Guide to Better, More Relaxed Parenting, from Birth to Preschool
Oster, Emily
Paperback
Take It from Me: An Agent's Guide to Building a Nonfiction Writing Career from Scratch
Habib, Alia Hanna
Hardcover
Save the Cat! Writes a Novel: The Last Book on Novel Writing You'll Ever Need
Brody, Jessica
Paperback
The Writing Rope: A Framework for Explicit Writing Instruction in All Subjects
Sedita, Joan
Paperback
Magnifica Humanitas: On Safeguarding the Human Person in the Time of Artificial Intelligence
Leo XIV, Pope
Paperback
American Sign Language Made Easy for Beginners: A Visual Guide with ASL Signs, Lessons, and Quizzes
Belmontes-Merrell, Travis
Paperback
The Modern Guide to Querying Literary Agents: From Rejection to Representation in 8 Steps
Matesic, Alyssa
McDonald, Patrick
Paperback
The Writing Revolution 2.0: A Guide to Advancing Thinking Through Writing in All Subjects and Grades
Hochman, Judith C.
Wexler, Natalie
Paperback
The Public Domain: Find and Use Free Content for Your Website, Book, App, Music, Video, Art, and More
Secor, Glen
Paperback
The Trusted Advisor: 20th Anniversary Edition
Galford, Robert
Green, Charles
Maister, David H.
Paperback
True Facts That Sound Like Bull$#*t: 500 Insane-But-True Facts That Will Shock and Impress Your Friends 1
Carley, Shane
Paperback
Robert's Rules of Order Newly Revised, 12th Edition
Balch, Thomas J.
Robert, Henry M., III
Honemann, Daniel H.
Paperback
The New Lifetime Reading Plan: The Classical Guide to World Literature, Revised and Expanded
Fadiman, Clifton
Major, John S.
Paperback
Effective Phrases for Performance Appraisals: A Guide to Successful Evaluations
Neal Jr, James E.
Paperback
Freeing the Natural Voice: Imagery and Art in the Practice of Voice and Language (Revised & Expanded)
Linklater, Kristin
Paperback
The New Dark Ages: The Death of Reading and the Dawn of the Post-Literate Society
Marriott, James
Hardcover
The Naked Roommate: And 107 Other Issues You Might Run Into in College (Revised and Updated)
Cohen, Harlan
Paperback
5 Steps to a 5: AP English Language and Composition 2027: Practice AP Tests + AP Content Review + Digital Exams
Murphy, Barbara
Paperback
The Preparation: How To Become Competent, Confident, and Dangerous
Casey, Doug
Smith, Matt
Smith, Maxim
Hardcover
French Short Stories: Thirty French Short Stories for Beginners to Improve your French Vocabulary
Moreau, Dylane
Paperback
Chase's Calendar of Events 2027: The Ultimate Go-To Guide for Special Days, Weeks and Months
Chase's, Editors Of
Paperback
The Essentials of Adolescent Literacy: Integrating Evidence-Based Reading and Writing Instruction in Grades 5-12
Sedita, Joan
Paperback
The Reading Strategies Book 2.0: Your Research-Based Guide to Developing Skilled Readers
Serravallo, Jennifer
Paperback
Seberson Method: New Sat(r) Vocabulary Workbook: Over 700 High-Frequency Words to Master
Seberson, Katya
Paperback
Read These Banned Books: A Journal and 52-Week Reading Challenge from the American Library Association
American Library Association (ALA)
Paperback
Writing Fiction, Tenth Edition: A Guide to Narrative Craft
Burroway, Janet
Stuckey-French, Elizabeth
Stuckey-French, Ned
Paperback
5 Steps to a 5: AP English Literature and Composition 2027: Practice AP Tests + AP Content Review + Digital Exams
Hartnett, Michael
Paperback
Elledge's Nontrivial Trivia: The Seriously Enlightening Stories Behind Supposedly Simple Facts
Elledge, Jonn
Paperback
Stuff Every Adult Should Know: A Pocket-Sized Guide to Grown-Up Know-How, from Taxes to Small Talk
Favreau, Alyssa
Kalb, Alanna
Cohen, Brett
Hardcover
Vanishing Culture: A Report on Our Fragile Cultural Record
Messarra, Luca
Ziskina, Juliya
Freeland, Chris
Paperback
The Vocabulary Builder Workbook: Simple Lessons and Activities to Teach Yourself Over 1,400 Must-Know Words
Lele, Chris
Magoosh
Paperback
180 Days(r) Reading for Fifth Grade, 2nd Edition: Practice, Assess, Diagnose
Kopp, Kathy
Levsey, Dylan
Kopp, Kathleen N.
Paperback
Black People Invented Everything: The Deep History of Indigenous Creativity
Dass, Sujan Kumar
Paperback
Spelling High School Grades 9-10: Vocabulary and Writing Practice with Interactive Activities
Attard, Natasha
Paperback
Totally Awesome Book of Useless Information: A Delightfully Absurd Collection of Unusual Knowledge for Adults and Teens
Style, Life Daily
Paperback
Hoyle's Rules of Games, 3rd Revised and Updated Edition: The Essential Guide to Poker and Other Card Games
Morehead, Albert H.
Mott-Smith, Geoffrey
Morehead, Philip D.
Paperback
The Book For Men Who Have Everything: Unusual Knowledge and Boredom Busters for Intelligent Men
Iq Street
Paperback
Thinking Critically about What Matters: A Punk Rock Guide
Klipfel, Lyndsay
Klipfel, Kevin Michael
Paperback
Within the House of Murdaugh: Amid a Unique Friendship, Blanca and Maggie
Weaver, Mary Frances
Turrubiate-Simpson, Blanca
Hardcover
The What Does the Bible Say about: The Ultimate A to Z Resource
Thomas Nelson Publishers
Nelson Reference
Paperback
Self-Editing for Fiction Writers, Second Edition: How to Edit Yourself Into Print
Browne, Renni
King, Dave
Paperback
The Orvis Quick-Start Guide to Fly-Fishing: Everything You Need to Know to Catch Fish Your First Time Out
Monahan, Philip
Paperback
The Science of Storytelling: Why Stories Make Us Human and How to Tell Them Better
Storr, Will
Paperback
The Essentials: The Art of Interior Design: A Guide to Furnishing, Decorating, and Styling Your Home
Goebel, Julie
Flemming, Caitlin
Hardcover
The Backyard Birdwatcher's Bible: Birds, Behaviors, Habitats, Identification, Art & Other Home Crafts
Sterry, Paul
Perrins, Christopher
Ellis, Sonya Patel
Hardcover
The Best Punctuation Book, Period (Revised Edition): A Comprehensive Guide for Every Writer, Editor, Student, and Businessperson
Casagrande, June
Paperback
Night Sky Guide 2026: North America's Skies Month by Month from the Royal Astronomical Society of Canada
Mortillaro, Nicole
Paperback
The New American Ephemeris for the 21st Century 2000-2100 at Midnight, Michelsen Memorial Edition
Michelsen, Neil F.
Paperback