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Strategic Advertising Management 6e P

Strategic Advertising Management 6e P

Paperback

AccountingGifts & Stationery GeneralMedical Reference

ISBN10: 0198835612
ISBN13: 9780198835615
Publisher: Academic
Published: Apr 15 2021
Pages: 488
Weight: 2.10
Height: 0.80 Width: 7.58 Depth: 9.71
Language: English
With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan.

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Medical Reference