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Sravnitel'nyy Analiz Problemy Obshcheniya V Sovremennoy Deystvitel'nosti
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ISBN10: 3844387129
ISBN13: 9783844387124
Publisher: Lap Lambert Academic Pub
Published: Dec 17 2012
Pages: 188
Weight: 0.62
Height: 0.43 Width: 6.00 Depth: 9.00
Language: Russian
ISBN13: 9783844387124
Publisher: Lap Lambert Academic Pub
Published: Dec 17 2012
Pages: 188
Weight: 0.62
Height: 0.43 Width: 6.00 Depth: 9.00
Language: Russian
Massovaya kommunikatsiya yavlyaetsya neotemlemoy chast'yu sovremennogo obshchestva, ego ekonomiki, politiki, kul'tury i okhvatyvaet mezhdunarodnye, mezhgruppovye i mezhlichnostnye otnosheniya. Svoeobraznaya revolyutsiya sredstv massovoy kommunikatsii okazyvaet vozrastayushchee vozdeystvie kak na matepial'no-ppoizvodstvennuyu, tak i na sotsial'no-politicheskuyu, kul'tupno-ideologicheskuyu oblasti zhizni vsego chelovechestva i kazhdogo otdel'nogo cheloveka. Massovaya kommunikatsiya imeet pryamoe otnoshenie ko vsem etim problemam i sama mozhet passmatpivat'sya kak odna iz vazhneyshikh global'nykh problem.Klassicheskoy chertoy obshchestva novoy formatsii yavlyaetsya standartizatsiya myshleniya i struktur povedeniya, konformizm, unifikatsiya skhem povedeniya lyudey, chto privodit cheloveka k obezlichivaniyu. Situatsiya usugublyaetsya usilivayushcheysya razobshchennost'yu individov, perekhodyashchey vo vrazhdebnost', yavnoe ili skrytoe protivostoyanie.Proiskhodyat protsessy razrusheniya sotsial'nykh i dukhovnykh struktur, prisushchikh traditsionnym tipam obshchestva, dlya kotorykh kharakterny ustoychivye nravstvennye i esteticheskie tsennosti, bolee garmonichnoe mirooshchushchenie. Otnosheniya, obshchenie mezhdu lyud'mi nosyat kharakter fragmentarnoy i szhatoy vo vremeni, poverkhnostnoy svyazi.
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