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Figuras retóricas y otros ingredientes del discurso polÃtico: Manual del orador
Paperback
ISBN13: 9781482751383
Publisher: Createspace
Published: Mar 21 2013
Pages: 284
Weight: 0.84
Height: 0.60 Width: 6.00 Depth: 9.00
Language: Spanish
Supongamos que tiene usted el mejor puesto de manzanas del mercado. Por muy bueno que sea, si su vecino, con peores manzanas, ofrece una muestra más atractiva y mejor ordenada, se expone usted a no vender ni una pieza. Sin duda es más importante el fondo del discurso que la forma, pero si no se cuida la forma, nadie se fijará en el fondo.
Figuras Retóricas es un manual destinado al uso de oradores, orientado desde la primera hasta la última página hacia el discurso polÃtico.
Recoge con claridad todas las figuras que emplea la oratoria del siglo XXI, sus ventajas, sus vicios y su utilidad a la hora de construir un discurso claro, enérgico, persuasivo y breve.
A lo largo del libro se despliega una muy acertada y abundantÃsima colección de ejemplos tomados de los mejores oradores, desde los tiempos de la Grecia Clásica hasta nuestros dÃas.
Comienza este libro en el punto en que ya está decidido qué quiere decir el orador, en qué orden y en qué tono. A partir de ahÃ, lo que nos importa, y a eso vamos, es cómo decirlo para que resulte más eficaz, o sea, más atractivo, más persuasivo y más motivador.
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