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Dopamina: Cómo Una Molécula Condiciona de Quién Nos Enamoramos, Con Quién Nos Acostamos, a Quién Votamos Y ... (Edición Tapa Dura) / The Molecule of M
Hardcover
Health GeneralChemistryCognition
Publisher Price: $26.95
ISBN13: 9786075697581
Publisher: Planeta Publishing
Published: Jul 28 2026
Pages: 384
Weight: 1.06
Height: 1.00 Width: 5.80 Depth: 9.10
Language: Spanish
Una historia de placer y euforia, amor y adicciones, locura y creatividad a través del prisma de la molécula que domina el mundo.
Por qué nos obsesionamos con las cosas que queremos y nos aburrimos cuando las conseguimos? Por qué la adicción no es una cuestión moral? Por qué el amor pasional se convierte tan rápidamente en desinterés? Por qué casi todas las dietas fracasan? Por qué vivimos pegados a las redes sociales? Por qué algunas personas son liberales acérrimos y otras, conservadores extremos? Cómo logramos mantener la esperanza, incluso en los tiempos más oscuros? La respuesta reside en una simple sustancia quÃmica de nuestro cerebro: la dopamina.
La dopamina es la sustancia que permitió que nuestros ancestros pervivieran. Hoy en cambio, es la responsable de nuestro comportamiento, adicciones y del progreso humano. Es la molécula del deseo, la que controla nuestros impulsos y la que nos incita a buscar siempre nuevos estÃmulos. La dopamina es la causante de que un trabajador ambicioso lo sacrifique todo en pos del éxito, o que pongamos en riesgo nuestra relación más preciada por una noche de sexo con un desconocido. Por un lado nos sirve de motivación para superarnos a nosotros mismos. Por el otro, nos lleva a arriesgarlo todo y fracasar en el intento.
Para la dopamina lo importante es conseguir algo, cualquier cosa, con tal de que sea nueva. Una vez tenemos claro el papel que juega en nuestra vida, podremos entender de una manera revolucionaria por qué nos comportamos como lo hacemos en el amor, los negocios, la polÃtica o la religión. Entender la dopamina nos ayudará a predecir nuestro comportamiento. Pero también el de los demás.
ENGLISH DESCRIPTIONA story of pleasure and euphoria, love and addictions, madness and creativity through the prism of the molecule that dominates the world.
Why do we obsess over the things we want and get bored when we get them? Why is addiction not a moral issue? Why does passionate love so quickly turn into selflessness? Why do almost all diets fail? Why do we live glued to social networks? Why are some people staunch liberals and others extreme conservatives? How do we manage to maintain hope, even in the darkest of times? The answer lies in a simple chemical in our brain: dopamine.
Dopamine is the substance that allowed our ancestors to survive. Today, on the other hand, it is responsible for our behavior, addictions and human progress. It is the molecule of desire, the one that controls our impulses and the one that incites us to always seek new stimuli. Dopamine is the cause of an ambitious worker sacrificing everything in pursuit of success, or that we put our most precious relationship at risk for a night of sex with a stranger. On the one hand, it serves as motivation to improve ourselves. On the other, it leads us to risk everything and fail in the attempt.
For dopamine, the important thing is to get something, anything, as long as it's new. Once we are clear about the role it plays in our lives, we will be able to understand in a revolutionary way why we behave as we do in love, business, politics or religion. Understanding dopamine will help us predict our behavior. But also that of others.
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