Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Social Media, Technology, and New Generations: Digital Millennial Generation and Generation Z

Social Media, Technology, and New Generations: Digital Millennial Generation and Generation Z

Akbas, Leyla
Atay, Ahmet
Ashlock, Mary Z.

Hardcover

General ReferenceGeneral Sociology

ISBN10: 1498550703
ISBN13: 9781498550703
Publisher: Lexington Books
Published: Jun 27 2022
Pages: 190
Weight: 0.94
Height: 0.50 Width: 6.00 Depth: 9.00
Language: English
This book builds on existing conversations surrounding millennials and media use by examining Generation Z's engagement with new media technologies and comparing it to that of millennials. Ahmet Atay and Mary Z. Ashlock have assembled this edited volume in which contributors focus on three interrelated areas: how millennials and Gen Z use new media technologies and platforms in different contexts; how they use media and what they do with it; and the relationship between the two generations and the media as media outlets attempt to use millennials and Gen Z as their targeted audience group. Through close analysis and comparison, this volume generates a richer discussion about the cultures of millennials and Gen Z and their complex relationship with media texts and platforms. Scholars of media studies, technology studies, communication, and sociology will find this book particularly useful.

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