Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Social Media Cultures

Social Media Cultures

Murthy, Dhiraj

Hardcover

General ReferenceGeneral Sociology

ISBN10: 1666955302
ISBN13: 9781666955309
Publisher: Lexington Books
Published: Jan 7 2025
Pages: 284
Weight: 1.23
Height: 0.81 Width: 6.00 Depth: 9.00
Language: English

Dhiraj Murthy provides a theoretically grounded, historical exploration of the social media landscape.

Uniquely tracing the evolution of social media - from traditional media like letters, postcards, and the telephone to new media and platforms - Murthy argues that these contemporary phenomena are not divorced from their analog antecedents.

The historical and theoretical frameworks employed in this book allow readers to better understand the intricacies of nuanced modern dynamics like cancel culture, self-expression, and celebrity influence. Focusing on mobility, political discourse, and the power of witnessing from global perspectives, Murthy uses empirical case studies from both the Global South and North to demonstrate the profound impact of social media on culture, politics, and everyday life.

Ultimately, Social Media Cultures encourages readers to reflect on their roles within the broader social media ecosystem and to consider the far-reaching consequences of social media engagement on a global scale. Scholars of communication, media studies, social media, and sociology will find this book of particular interest.

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