Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Social Media: How to Engage, Share, and Connect

Social Media: How to Engage, Share, and Connect

Luttrell, Regina

Hardcover

Business GeneralGeneral ReferenceGeneral Sociology

ISBN10: 1538186721
ISBN13: 9781538186725
Publisher: Bloomsbury Academic
Published: Aug 21 2025
Pages: 336
Weight: 1.75
Height: 0.75 Width: 7.00 Depth: 10.00
Language: English

WINNER 2026 Textbook Excellence Award - Textbook & Academic Authors Association

Reflecting the latest technological innovations and challenges of the social media landscape, the fifth edition of Social Media: How to Engage, Share, and Connect helps students build success in integrated PR practice.

Regina Luttrell presents a thorough history of social media and pioneers of the field within chapters on specific subjects such as content-sharing, crisis communication, ethics, sticky social media, and strategic campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.

New features of the fifth edition include:

Also from

Luttrell, Regina

View All

Also in

General Reference

View All