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The Semiotics of the COVID-19 Pandemic
Paperback
Series: Bloomsbury Advances in Semiotics
Medical ReferenceGeneral ReferenceLinguistics
ISBN13: 9781350359604
Publisher: Bloomsbury Academic
Published: Jun 25 2026
Pages: 240
Weight: 0.73
Height: 0.49 Width: 6.14 Depth: 9.21
Language: English
Focusing on the discursive dimension of the COVID-19 pandemic from a semiotic perspective, this book uses semiotic theory and methods to analyse the meaning-making mechanisms and dynamics that occurred during, and revolved around, the pandemic.
Demonstrating the utility of semiotic theory, concepts and analytical methods to make sense of discursive phenomena like those triggered by the COVID-19 pandemic, the book explores in detail: - the blame-attribution discourses that emerged at the beginning of the pandemic;- how the collective actor 'the healthcare workers' was constructed in discourse and axiologised in positive terms;
- the semiotics of the body during the pandemic, with a focus on the face, facemasks, social distancing and the uses of the body in online environments;
- the idea of a 'new' normality following the pandemic. The book examines different dimensions of the COVID-19 pandemic, including examples from Europe, Latin America and the United States and a wide range of images, texts, practices and objects, in order to highlight the importance of its discursive and semiotic nature.
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