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A Screenful of Sugar?: Prescription Drug Websites Investigated

A Screenful of Sugar?: Prescription Drug Websites Investigated

Hardcover

Series: Health Communication, Book 10

MarketingMedical ReferenceGeneral Reference

ISBN10: 1433125099
ISBN13: 9781433125096
Publisher: Peter Lang Us
Published: Apr 14 2014
Pages: 192
Weight: 0.88
Height: 0.70 Width: 6.00 Depth: 9.00
Language: English
This book offers insight into the uncharted waters of prescription drug information and promotion on the internet and suggests how it might be transformed into an unprecedented agent for good. The focus throughout is on practical outcomes: How can information for consumer decision making be optimized and how can consumers use it responsibly?

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