Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Sage Handbook of Persuasion: Developments in Theory and Practice

Sage Handbook of Persuasion: Developments in Theory and Practice

Shen, Lijiang
Dillard, James Price

Hardcover

Series: Sage Handbooks

General ReferenceSelf-Help

ISBN10: 1412983134
ISBN13: 9781412983136
Publisher: Sage Publications, Inc
Published: Sep 19 2012
Pages: 456
Weight: 2.05
Height: 1.20 Width: 7.20 Depth: 10.00
Language: English
The Second Edition of The SAGE Handbook of Persuasion Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners. Persuasion is presented in this volume on a micro to macro continuum, moving from chapters on cognitive processes, the individual, and theories of persuasion, to chapters highlighting broader social factors and phenomena related to persuasion, such as social context and larger scale persuasive campaigns. Each chapter identifies key challenges to the area and provides research strategies for addressing those challenges.

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