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Rethinking Strategy for Creative Industries: Innovation and Interaction
Hardcover
Series: Routledge Research in the Creative and Cultural Industries
Business GeneralManagementBusiness of Art
ISBN13: 9780415730594
Publisher: Routledge
Published: Mar 16 2016
Pages: 252
Weight: 1.06
Height: 0.80 Width: 6.20 Depth: 9.20
Language: English
Based on extensive original research and live empirical data derived from case studies, interviews, and observations from creative managers, this book informs strategic decision-making by analysing creative business manoeuvres and stages of innovation in the context of Creative Industries.
This book will be of significant interest to scholars, advanced students and practitioners in the Creative Industries and also for academic libraries, management consultancies, and practitioners.1 different editions
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