• Open Daily: 10am - 10pm
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    3038 Hennepin Ave Minneapolis, MN
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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Advertising For Skeptics

Advertising For Skeptics

Paperback

Business of Art

ISBN10: 0999230735
ISBN13: 9780999230732
Publisher: Lightning Source Inc
Published: Feb 8 2020
Pages: 180
Weight: 0.60
Height: 0.41 Width: 6.00 Depth: 9.00
Language: English
A bounty of heretical, unpopular, and aberrant thoughts about the ad industry. Bob Hoffman, author of Amazon #1 sellers BadMen and Laughing@Advertising looks at advertising's decade of delusion and comes away a skeptic. What went wrong? Just about everything.

For 161 pages, Mr. Hoffman puts forth an all-out assault against the ills of the advertising industry. He details its hubris, delusions...egos and genuflection of data, drops them all into a garbage can, and lights it on fire. Communication Arts

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