Sign-In
Cart
Straight Advice: How to Market Art Online Now
Paperback
Please select the version of book you would like to purchase.
ISBN10: 1535391340
ISBN13: 9781535391344
Publisher: Createspace Independent Publishing Platform
Published: Jul 19 2016
Pages: 158
Weight: 0.36
Height: 0.34 Width: 5.00 Depth: 8.00
Language: English
ISBN13: 9781535391344
Publisher: Createspace Independent Publishing Platform
Published: Jul 19 2016
Pages: 158
Weight: 0.36
Height: 0.34 Width: 5.00 Depth: 8.00
Language: English
If you would like practical advice and useful ideas for artists on websites, email marketing, blogging and more, you've found an excellent source.
The whole world, it seems, is online. The internet has changed everything. To say the internet is a disruptive force is an understatement. While it's taken a toll on legacy industries such as physical galleries, it's opened up new opportunities for visual artists.
The whole world, it seems, is online. The internet has changed everything. To say the internet is a disruptive force is an understatement. While it's taken a toll on legacy industries such as physical galleries, it's opened up new opportunities for visual artists.
Too many artists have been told at some point to get a job. And, that making and selling art was too hard, and only a lucky few got their tickets punched to success. If that were ever true, it's a lie now.
Artists alive in this generation are the first ever to have tools that allow them to connect with buyers and sell to them directly. The internet has changed our buying habits. We can now get so close and learn so much about anything we want to buy, and then e-commerce, UPS, and FedEx make everything readily available. In many metro areas, consumers can order from Amazon and other retailers and get same-day deliveries. The marketing - and therefore the art world - is literally at our fingertips.
Consumers are comfortable buying luxury items such as diamonds from Costco.com and pricey fine art from Saatchiart.com or dozens of other online galleries. You can market your art online, too. In fact, it's not just that you can, but that you should learn how to sell art online. It is your future. It is now.
Chapters Include:
In this book, author Barney Davey, taps his 30 years of experience helping artists get their work to market. He uses a mix of brand new material along with freshly revised content from his books, blog posts and online training. He's combined the best of the best from every source available to him and created a valuable resource for artists. With five books and 600+ posts on art marketing, Davey has a treasure trove of advice for artists to pull from and create something new and beneficial for them.
Telling Is Selling
Those marketing tools mentioned above are ready for you to start using them. The internet is an equalizer. The systems and programs are the same as top artists use in their art businesses. They are available at low or no cost. It comes down to using them with proficiency and consistency. Essentially, they are forms of digital marketing and electronic communication.
Your job as an artist is to connect with your best prospective buyers and then inform, enlighten and entertain them with your story.
Stories sell art. You have a unique and compelling story to tell. It may be a few layers down right now, but it's there. Just like making art is a progressive task, meaning you get better at it over time and practice, so is telling your story. As you consistently use your website, blog, email marketing and social media with a purpose in mind, your ability to communicate with and tell your story to your followers improves.
Artists alive in this generation are the first ever to have tools that allow them to connect with buyers and sell to them directly. The internet has changed our buying habits. We can now get so close and learn so much about anything we want to buy, and then e-commerce, UPS, and FedEx make everything readily available. In many metro areas, consumers can order from Amazon and other retailers and get same-day deliveries. The marketing - and therefore the art world - is literally at our fingertips.
Consumers are comfortable buying luxury items such as diamonds from Costco.com and pricey fine art from Saatchiart.com or dozens of other online galleries. You can market your art online, too. In fact, it's not just that you can, but that you should learn how to sell art online. It is your future. It is now.
Chapters Include:
- Straight Advice: How to Market Art Online
- Marketing Art Online
- Understanding The Value of a Customer Persona
- Websites for Artists
- E-Commerce
- Domain Names
- Email Marketing for Artists
- Marketing Automation
- Blogging
- Social Media
In this book, author Barney Davey, taps his 30 years of experience helping artists get their work to market. He uses a mix of brand new material along with freshly revised content from his books, blog posts and online training. He's combined the best of the best from every source available to him and created a valuable resource for artists. With five books and 600+ posts on art marketing, Davey has a treasure trove of advice for artists to pull from and create something new and beneficial for them.
Telling Is Selling
Those marketing tools mentioned above are ready for you to start using them. The internet is an equalizer. The systems and programs are the same as top artists use in their art businesses. They are available at low or no cost. It comes down to using them with proficiency and consistency. Essentially, they are forms of digital marketing and electronic communication.
Your job as an artist is to connect with your best prospective buyers and then inform, enlighten and entertain them with your story.
Stories sell art. You have a unique and compelling story to tell. It may be a few layers down right now, but it's there. Just like making art is a progressive task, meaning you get better at it over time and practice, so is telling your story. As you consistently use your website, blog, email marketing and social media with a purpose in mind, your ability to communicate with and tell your story to your followers improves.
Also in
Business of Art
The Artist's Side Hustle: Grow Your Creative Business in Just 5 Hours a Week
Bloomfield, Stacie
Paperback
$18.99
Art Legacy Compass: Guidance for Managing, Downsizing, and Transitioning an Artist's Studio and Estate
Longe, Mary E.
Paperback
$28.45
Media, Art, & Money - Protecting Your Livelihood In The Creative Industries
Palma Elmore, Mericia
Paperback
$18.99
The Politics of Design: A (Not So) Global Design Manual for Visual Communication
Pater, Ruben
Paperback
$16.14
Pow! Right in the Eye!: Thirty Years Behind the Scenes of Modern French Painting
Weill, Berthe
Hardcover
$21.38
Making It in the Art World (Third Edition): Strategies for Exhibitions and Funding
Carey, Brainard
Paperback
$23.74
Good Art Does Not Sell Itself: The Artist's Definitive Guide to Visibility and Opportunities
O'Hare, Laura
O'Neill, Shirley-Ann
Paperback
$16.27
Getting Your Sh*t Together: The Ultimate Business Manual for Every Practicing Artist
Atkinson, Karen
Paperback
$34.80
The Profitable Artist: A Handbook for All Artists in the Performing, Literary, and Visual Arts (Second Edition)
New York Foundation for the Arts
Paperback
$28.49
In Conversation: Intention and Innovation in Eighteenth-Century Display
Vogtherr, Christoph Martin
Holmes, Mary Tavener
Hardcover
$201.55
Large Print Sudoku - 100 Easy Puzzles - Volume 5 - One Puzzle Per Page - Puzzle Book for Adults (Large Print Edition)
Singleton, Chase
Paperback
$7.19
Nurturing Creativity: A Guide to Building Your Artist Residency and Cultivating Creative Community
Amidon, Shannon
Paperback
$19.99
Chronicling Lost Legacies: Women Collectors, Patrons, and Tastemakers
Laster, Margaret R.
Deutch, Samantha
Hardcover
$261.00
The Magic of Pockets: Why Your Clothes Don't Have Good Pockets and How to Fix That
Driscoll, Jess
Paperback
$12.30
How to Start Your Own Shoe Company: A start-up guide to designing, manufacturing, and marketing shoes
Motawi, Wade
Paperback
$55.99
Financial Leadership for the Arts: Sustainable Strategies for Creative Organizations
Sloan, Margaret F.
Charles, Cleopatra
Paperback
$37.73
The Secret of the Highly Creative Thinker: How to Make Connections Others Don't
Thurber, Sarah
Nielsen, Dorte
Paperback
$18.99
Brand Something Beautiful: A Branding Workbook for Artists, Writers, and Other Creatives
Brock, Steve
Paperback
$23.74
20 Steps to Art Licensing: How to Sell Your Designs to Greeting Card and Gift Companies
Harper, Kate
Paperback
$11.94
How to Survive and Prosper as an Artist: Selling Yourself Without Selling Your Soul (Seventh Edition)
Michels, Caroll
Paperback
$23.74
The Death of the Artist: How Creators Are Struggling to Survive in the Age of Billionaires and Big Tech
Deresiewicz, William
Paperback
$19.94
Designing for Local Communities: A Guide to Freelancing and Empowering Groups in Your Neighborhood
Barry, Meaghan
Paperback
$39.08
Cat Square Mosaics Coloring Book: Colorful Animals Coloring Pages Color by Number Puzzle
Kodomo Publishing
Paperback
$9.77
Minding the Muse: A Handbook for Painters, Composers, Writers, and Other Creators
Long, Priscilla
Paperback
$13.25
Billion Dollar Painter: The Triumph and Tragedy of Thomas Kinkade, Painter of Light
Kuskey, G. Eric
Hardcover
$29.00
Extraordinary Art Dealers: Stories of Obsession, Innovation and Creativity
Ingram, Catherine
Hardcover
$33.25
Berthe Weill: Art Dealer of the Parisian Avant-Garde
Gumpert, Lynn
Grace, Anne
Le Morvan, Marianne
Hardcover
$42.75
Creative Disruption: How Artists and Innovators Build Influence, Drive Change, and Shape the Future
Best, Shelley D.
Paperback
$24.00
Stitch for Cash: How to Make Money from Your Knitting, Crochet, Sewing, Needlearts and Textile Crafts
Dillehay, James
Paperback
$16.19
Crafting Your Brand: Simple Strategies for Cultivating a Successful Creative Career
Tommey, Matt
Paperback
$15.59
From Prison Arts to Creative Futures: Saving Public Dollars by Reducing Incarceration and Recidivism
Robinson, Alma
Paperback
$23.74
Buying and Collecting Art and Antiquities in Eighteenth-Century Italy
Diez del Corral Corredoira, Pilar
Hardcover
$261.00
How to Sell Art to Interior Designers: Learn New Ways to Get Your Work into the Interior Design Market and Sell More Art
Davey, Barney
Harrison, Dick
Paperback
$15.59
The Social World of Galleries: Contemporary Art, the Market and Internationalization
Quemin, Alain
Hardcover
$150.00
The art of selling your art: How to monetize your work and live off your talent
Di Nuzzo, Danilo
Paperback
$19.99
Talking Prices: Symbolic Meanings of Prices on the Market for Contemporary Art
Velthuis, Olav
Paperback
$48.75
The Calligrapher's Business Handbook: Pricing and Policies for Lettering Artists
Suber Thorpe, Molly
Paperback
$23.99
No More Starving Artists: How To Master Your Art, Your Life & Build Your Business
Fischbach, John Paul
Paperback
$24.99
Scene Change: Why Today's Nonprofit Arts Organizations Have to Stop Producing Art and Start Producing Impact
Harrison, Alan
Paperback
$22.75
Japan's Urushi Craftsmen: Can Old World Artistry Survive in the 21st Century?
Rutledge, Bruce
Hardcover
$23.70
The Complete Smartist Guide: Essential Business and Career Tips for Emerging Artists
Popova, Ekaterina
Puig, Alicia
Paperback
$20.69
The Creative Business Handbook: Follow Your Passions and Be Your Own Boss
Puig, Alicia
Popova, Ekaterina
Paperback
$21.80
My Real Job is Being an Artist: How to produce a body of signature art and build the foundation of an art business
De Wal M. Ed, Aletta
Paperback
$35.94
Online Museum Collections and Social Media: Modes of Knowing About, With, and Through Digital Image Curation
Geis, Katharina
Paperback
$90.00
Die Venezianischen Fälle: Eine Sammlung Fiktiver Fälle Zu Ns-Raubgut, Recht Und Ethik
Franz, Michael Markus
Paperback
$20.99
Oekonomische Analyse Des Marktes Fuer Malerei in Der Bundesrepublik Deutschland
Frangen, Ute
Paperback
$164.21
Wages Against Artwork: Decommodified Labor and the Claims of Socially Engaged Art
La Berge, Leigh Claire
Paperback
$39.13
The Modern Artist's Way: How to Build a Successful Career as a Creative in the 21st Century
Mayer, Bridgette
Paperback
$21.54
The Country's Golden Girl: The Unfiltered Story of Dolly Parton, A Tale of Tenacity, Talent, and Timeless Charm
B. Drummond, William
Paperback
$22.79
The Creative Practice: Strengthen Your Discipline, Practice With Purpose, Refine Your Craft and Build Lasting Creating Mastery
Gawade, Chaitali
Paperback
$17.99
Arts & Numbers: A Financial Guide for Artists, Writers, Performers, and Other Members of the Creative Class
Luttrull, Elaine Grogan
Paperback
$17.10
Starting Your Career as an Artist: A Guide to Launching a Creative Life
Wojak, Angie
Miller, Stacy
Paperback
$23.74
Die Thyssens ALS Kunstsammler: Investition Und Symbolisches Kapital (1900-1970)
Gramlich, Johannes
Hardcover
$105.00
La représentation collective de la femme dans la musique Rabòday: 1995 - 2017
Jean Gardy Seïde
Paperback
$24.00
Just Paint, It Ain't: Demystifying the Complex Marriage of Artists and Their Viewers
Zabbia, Kim Howes
Hardcover
$42.75
The Global Rules of Art: The Emergence and Divisions of a Cultural World Economy
Buchholz, Larissa
Paperback
$48.75
How To Be A Successful Artist, Keep (Most of) Your Sanity & Make Some Money
Parker, Carl B.
Paperback
$9.59
Unleashing Your Rebel Artistry: A guide to cultivating creativity with flair
Serene, Godfrey
Paperback
$10.80
C.M. Wieland, Directeur Du «Mercure Allemand» (1773-1789): Un Dessein Ambitieux, Une Réussite Intellectuelle Et Commerciale
Miquet, Claude
Paperback
$113.03
Fuehmanns Trakl-Essay - Das Schicksal Eines Buches: Zur Autorisation Der Ausgaben in Der Ddr Und Der Brd
Sauermann, Eberhard
Hardcover
$178.28
Laughing on the Edge: The Uncensored Life and Legacy of Richard Pryor, A Journey Through Comedy and Tragedy
W. Pate, Tommy
Paperback
$16.79
Focusing on Outliers: Explores The Hidden Forces Behind Successful People The Recipe for Success Unfolded - Book 1
Earnest, Melissia
Paperback
$9.77
Die Lyrik in Der «Gartenlaube» 1853-1903: Untersuchungen Zu Thematik, Form Und Funktion
Rischke, Anne-Susanne
Paperback
$133.33
The Conquering Creative: 9 Shifts to Build an Unstoppable Creative Business
Warren, William C.
Hardcover
$43.74
Fashion AI: L'IA generativa nell'immaginario di moda: una valutazione attuale e prospettive future
Hoch, Leo Jonathan
Paperback
$18.00
Getting Your Sh*t Together: The Ultimate Business Manual For Teaching Professional Practices to Every Artist
Atkinson, Karen
Paperback
$58.80
Selling Your Art: A comprehensive guide for the artist determined to not only survive, but thrive on creative effort!
Ready, Douglas
Paperback
$17.99