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Rethinking Strategy for Creative Industries: Innovation and Interaction
Paperback
Series: Routledge Research in the Creative and Cultural Industries
Business GeneralManagementBusiness of Art
ISBN13: 9780367668471
Publisher: Routledge
Published: Sep 30 2020
Pages: 238
Weight: 0.79
Height: 0.53 Width: 6.14 Depth: 9.21
Language: English
Based on extensive original research and live empirical data derived from case studies, interviews, and observations from creative managers, this book informs strategic decision-making by analysing creative business manoeuvres and stages of innovation in the context of Creative Industries.
1 different editions
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