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Rhetorical and Critical Approaches to Public Relations II
Paperback
Series: Routledge Communication
ISBN13: 9780805864243
Publisher: Routledge
Published: Feb 1 2009
Pages: 392
Weight: 1.20
Height: 0.90 Width: 6.00 Depth: 8.90
Language: English
This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations, and it uses a rhetorical lens to give practitioners a clear sense of how their PR campaigns make a contribution to the organizational bottom line.
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