Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Rhetoric and Ethics in the Cybernetic Age: The Transhuman Condition

Rhetoric and Ethics in the Cybernetic Age: The Transhuman Condition

Pruchnic, Jeff

Hardcover

Series: Routledge Studies in Rhetoric and Communication, Book 17

General ReferenceTechnology & Engineering

ISBN10: 0415840341
ISBN13: 9780415840347
Publisher: Routledge
Published: Aug 27 2013
Pages: 220
Weight: 0.95
Height: 0.70 Width: 6.10 Depth: 9.00
Language: English

@text: It has become increasingly difficult to ignore the ways that the centrality of new media and technologies within contemporary culture seem to surpass or make obsolete traditional ways of thinking about ethics and persuasive communication inherited from earlier humanist paradigms. This book argues that rather than critiquing humanist touchstones, we should examine the ways media and technologies have always worked as crucial cultural forces in shaping ethics and rhetoric. Our best strategies for crafting persuasive communication and producing ethical relations will be those that creatively replicate and appropriate, rather than resist, the logics of dominant forms of media and technology.

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