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Reputation Management: The Key to Successful Public Relations, Corporate Communication and Sustainable Organizations
Paperback
Business GeneralMarketingGeneral Reference
ISBN13: 9781032577982
Publisher: Routledge
Published: Apr 3 2025
Pages: 410
Weight: 1.70
Height: 0.91 Width: 7.00 Depth: 10.00
Language: English
The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand reputation through effective performance, behavior, identity, and communication strategies. This new edition features new cases on such topics as Covid-19 and AI.
1 different editions
Also available
Reputation Management: The Key to Successful Public Relations, Corporate Communication and Sustainable Organizations
Garcia, Helio Fred
Doorley, John
Hardcover
Also from
Doorley, John
Reputation Management: The Key to Successful Public Relations and Corporate Communication
Doorley, John
Garcia, Helio Fred
Hardcover
Reputation Management: The Key to Successful Public Relations and Corporate Communication
Doorley, John
Garcia, Helio Fred
Paperback
Reputation Management: The Key to Successful Public Relations, Corporate Communication and Sustainable Organizations
Garcia, Helio Fred
Doorley, John
Hardcover
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