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Religion and Consumer Behaviour: Influence of Religiosity and Culture on Consumption
Hardcover
Series: Routledge Studies in Marketing
Investing & FinanceMarketingReligion General
ISBN13: 9781032265001
Publisher: Routledge
Published: Feb 28 2023
Pages: 250
Weight: 1.23
Height: 0.63 Width: 6.14 Depth: 9.21
Language: English
Religion is an important part of individual lives, playing a major role in our decision making and puchasing. Understanding the influence of religion on consumer behaviour is therefore an essential practice for business. The COVID-19 pandemic has especially enhanced the influence of consumers' religiosity on their consumption decisions. This book concentrates on understanding the relationship of religiosity with various aspects of consumption and consumer behaviour to improve policy and build on an under represented topic.
In this edited collection, expert contributors, academicians and researchers discuss the influence of religion on consumer behaviour in depth including the dark side of religion on consumers' consumption behaviour and religious cults. The chapters also explore the ethical issues surrounding consumption and the role of religion on branding and sustainable practices. With a broad perspective, the book draws on examples of practices from Christianity, Islam, Hinduism and Buddhism.
This book will be a particularly valuable resource for scholars and upper level students of marketing, consumer behaviour and consumer psychology. The interdisciplinary perspectives will also appeal to those studying sociology and globalization.
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